Mobile advertising has played a significant role in driving online sales during this past year. Smartphone’s are proving to be an invaluable tool when it comes to online purchasing, with 4 out of 5 consumers using smartphones to shop according to comScore.
For salons and salon owners this means that using mobile marketing to connect with your customers has never been more possible. It is estimated that 95% of all text messages are read immediately!
With mobile marketing, you can confidently target your customers in a way that other offline and online advertising methods can’t reach or produce great results.
Using mobile marketing to increase your sales revenue is easier than you might think. Once set up, you can use mobile campaigns as a tool to share news, keep in touch with your customers, offer promotions or simply as a means of an appointment reminder to help decrease the amount of irritating no-show ups.
An important fact to bear in mind however, is that despite the many benefits of mobile, your customers are searching for your website from their smartphones, which means if you don’t have a mobile website you simply won’t be found!
According to Google, if what your customers see is your full-sized main website on their mobile phone screen, you will be losing as many as 40% of prospective local customers.
You may have invested in a website for your salon, but do you know if it is mobile optimised?
A simple easy to navigate mobile website with attractive offers, booking form, click to call buttons etc, could attract as many as 1,600 prospective customers who are searching for a hair or beauty salon using their mobile phones or devices in your local area each month!
To make it easy for your customers to call you, book an appointment, or buy a product from you, why not claim a no obligation FREE mobile site mock-up for your salon, bringing you right up to date with your competitors. http://www.pcmclientboost.com/mobile-websites-2/
Google offers a place to list your business for FREE where local consumers can easily find you; it’s called Google+ Local).
So, what is Google+ Local?, it’s just basically an upgrade and a redesign from the old Google Places profiles.
In order to utilise this tool, you must first add this feature or claim it as part of your Google+ Local account. In the process of claiming and verifying your Google+ Local page, you can start optimising it to achieve high search engine rankings. This process involves making your Google+ Local page listing as complete as possible – filling out as many fields as you can. There’s also a way to incorporate keywords into your Google+ Local listings that will help optimise it. It’s also important that you add the maximum amount of videos and images to make your listing complete.
This is FREE advertising!
Once you complete everything and submit it to Google, they will give you an activation PIN code that you will use to activate your listing.
To manage your account, you still need to go to Google.com/places, and from that dashboard, you can manage your account from there.
Google+ Local offers mapping as part of their webpage format. This helps your prospects and customers find their way to your business location with a clear road map that is available for download right from the web.
As you can see this is a very powerful strategy designed to dominate your competition and keep your business at the top of Google. Not using Google+ Local is a major profit leak in your business because the truth is that most consumers stop in the Google+ Local section when searching for local products or services.
If your business is absent, you are missing out on a huge potential to attract more new customers.
To help our business clients started with claiming and optimising their Google+ Local pages, Profitable Creative Marketing has launched a new Google+ Local Optimisation and Reputation Management service
This new service is a comprehensive package designed to support local businesses with fully optimised Google+ Local pages and Reputation Management.
Introductory subscriptions are available until 30th September!
Technology allows us to do many things. We can go anywhere at top speed, see anything as instantly as it happens, and buy anything from any location. Technology also allows us to advertise on most things these days. Mobile marketing uses technology to advertise on mobile devices, such as mobile phones and tablets cost effectively, particularly for small business owners, consultants, and other professionals.
If you haven’t started with mobile marketing, here are some tips to get your campaign started:
1.Figure out who your target demographic is for mobile marketing before determining your strategy. It’s likely they like technology, and if they’ve opted-in they like what you have to offer. Cater to their wants and needs by providing them with quality information.
2.A key to successful mobile marketing is to offer exclusive content, discounts, and other attractive offers to your mobile customers so they feel like they have an inside deal. Your customers want to feel special and they want to know that there was a reason they signed up for your marketing, so give them something for it.
3.Use a professional looking Landing Page to communicate your sms or text message coupons or offers. Mobile Landing Pages are specifically designed to convert mobile visitors to your website into valued customers. With built-in features such as click-to-call, sms/text, email marketing and social media component, you will be able to grow your own online list following. Here are some cool example templates: http://goo.gl/M7U5k
4.Make sure your mobile ads are compatible against all platforms, mobile devices and more. Your business must stay accessible to as many mobile users as possible. By ensuring compatibility on all platforms, you maximize your exposure and your business’ ability to reach more customers via the devices they use the most.
5.Maintain your program. There is nothing more disappointing for a customer than to sign up for a mobile marketing campaign and never hear anything from the company. Take the time to send customers a message at least once a week, even if it just something simple, like telling them you are glad to have them on board.
As stated above, we can do many things with technology. With mobile marketing, anyone can advertise on any mobile platform, whether it is a mobile phone or tablet.
Using the advice from this blog, you can use mobile marketing to promote your products and services, keep your existing customers up-to-date with valuable information in real time!
If you found this blog post helpful, please share it with someone you know who may benefit.
Business cards are one of the most over looked of all business tools. Your business card gives a visual representation of you and your business.
A business card is used to introduce a company and is usually a printed resource for contact.
Whilst virtual business cards are becoming more a popular viable alternative to paper cards, there is still a huge demand for traditional business cards.
If you placed your business card on a table with many other business cards, would yours be the one that stood out?
A growing number of small business owners are finding it useful to include QR Codes and social media links on their business cards. Including social links on your card not only showcases your modern approach to doing business, but it also gives your business contacts more choices in how they engage with you.
If you are looking for new ways of promoting your business card, try adding a QR- Code and integrated with social media and mobile marketing.
By adding these features to your traditional business card, this will enable you to attract and acquire new customers to your business.
Remember, your business card is a lead-generating marketing tool, so include these strategies as a modern way to attract more potential customers and build your online community.
Top Tips for a Successful Business Card
Keep it simple. A normal size business card is about 3.5”x2”, you don’t want to make it any bigger than that.
Make sure you haveclear action taking message
Utilise the back and the front of your business card to promote your key benefits
Include a QR Code leading potential customers to your website
Add your social media icons such as -‘like us on Facebook to claim your 20% discount’
Thanks for reading my blog. Feel welcome to share this information with someone you know will benefit.
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